GEAR UP FOR A REX-TREME 2011 WITH GENERATOR REX – CARTOON NETWORK’S NEWEST SUPERHERO
Latest action-adventure series from the creators of Ben 10 premieres on January 16
NEW DELHI (January 16, 2011) – Saving the world? All in a day’s work for Generator Rex, the latest power-packin’ adventure series set to take over Indian TV screens on Sunday, January 16, 2011 at 11:00 a.m.
From the creators of global phenomenon Ben 10, which tops the hero list as the #1 boys’ action figure brand in the Asia Pacific region, Generator Rex has already proved a huge hit in the U.S. with its April debut topping its timeslot on all television among kids aged 2-11.
Generator Rex follows the journey of 15-year-old Rex, an extraordinary teenager who takes on mutant monstrosities by morphing his limbs into powerful machines via microscopic nanites pumping through his body. As the global organization Providence’s most powerful weapon, Rex is determined to cure Exponentially Variegated Organisms (E.V.O.s) and protect the Earth from evil doers such as his powerful archenemy E.V.O. Van Kleiss. But deep down, Rex just wants to be a normal teenager and must balance his adrenaline-fueled adventures with the ups and downs of being 15.
“Rex is the ultimate secret weapon, and like Ben 10, is out to save the world. The series is an awesome story of good vs. evil, reconciling teenage instincts with hero ambition and all set against a futuristic backdrop that is sure to appeal to tech-savvy kids today. There’s no better way to get animated and welcome the New Year than with Generator Rex on Cartoon Network!” said Lucien Harrington, Vice President, Branding & Communications, Turner Entertainment Networks Asia, Inc.
Leading up to the TV premiere of Generator Rex in January 2011 was the exciting online sneak peek of the series at www.CartoonNetworkIndia.com, from December 10, 2010 till date.
Generator Rex will premiere on Sunday, January 16, 2011 at 11:00 am.
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