9X Media’s international music channel 9XO has launched a music countdown show called 9XO Tweetdown. This is India’s first music countdown show based on viewers’ tweets, enabling the viewers to choose their favourite songs. The show airs on 9XO, every Sunday, at 5 pm.
9XO Tweetdown uses Twitter to decide the Top 10 songs thus allowing for unique interaction and expression of viewers’ choice. Every Monday 9XO will upload a list of 10 songs on the Channel’s website – www.9xo.in and the viewers need to tweet about their favourite song from the list and add the specially created hash tag ‘#9xotweetdown’ to their tweets. The song that gets the maximum number of tweets will get to the number 1 position on the top 10 countdown chart.
Commenting on this unique programming initiative, Luke Kenny, Head of Programming 9XO said, “We have always valued our viewers’ feedback while deciding the content on the Channel. Our viewers have been actively involved in planning the content for 9XO, right from the Channel’s construct stage till date, as the 9XO Board of Advisors. While ideating on a music countdown show we decided to use Twitter which is an extremely popular social media platform amongst the youth who also happen to be our core viewers. With 9XO Tweetdown we are giving complete freedom to our viewers to choose their favourite song and decide the order of the music playlist. This will definitely resonate well with our viewers.”
Besides airing the viewers’ choice top 10 songs, 9XO will also showcase the latest tweets by users and the leading songs with artists’ name on real time basis. Users will earn points as they tweet their favorite song. The twitter fun will bring delight to the users as they earn more points by posting more tweets. The tweets and scores can be viewed by users on 9XO’s website by logging on to www.9XO.in/tweetdown.
“India is witnessing a widespread convergence of media across all broadcast houses. It’s the right time for audiences to participate in content creation and decision making. Twitter is shaping up to be the best platform to democratize content creation and selection. We have received over 40,000 tweets within a week of launching the activity. More power to the youth”, says Vibha Gosher, SVP – Digital. She added that 9XOtweetdown is the first of its kind digital content co-creation initiative which will start a new chapter of platform syndication.
So stay tuned to 9XO for the best international music and the top 10 songs decided by the viewers on 9XO Tweetdown.
9XO – I’m On!
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