Indian Idol Junior – Starts June 1st every Saturday and Sunday at 8:30 pm On Sony Entertainment Television
Mumbai, May 28, 2013 – Sur, Taal, Raag… are the new best friends of these young battalions blessed with an inherent talent who are set to take the nation by storm with their sensational asset… Singing! Recognizing this flair that sets the juniors apart, Sony Entertainment Television offers these endowed youngsters the biggest platform to exhibit their talent and is all set to redefine your weekends by adding melody to it with the most dynamic singing reality show Indian Idol Junior, for the first time ever starting June 1st, 2013.
Bringing alive its theme “Gaano Ka Wahi Jaadu, Ab Bachon Ki Aawaaz Mein”, the Junior Idols will recreate the aura of music in their own distinct style, vying for the title of the first ever ‘Indian Idol Junior’. This season will feature participants between the ages of 5 – 15 who are going to mesmerize the nation by lending their voice to just not one but, many tunes. All set to create ripples in the music world; these young stalwarts will be taking singing to an all new dimension. Indian Idol Junior will celebrate young singing talent by providing them the platform to reach out to the stars. And with this Indian Idol Junior will give wings to the dreams of these little wunderkinds. Indian Idol Junior will not only chronicle the fascinating journey of a child to become the nation’s first ever Indian Idol Junior, but also capture their heartwarming, innocent, entertaining and honest stories.
Amidst great pomp and fanfare at the launch, hosts of the show the charming Karan Wahi and the effervescent and elegant Mandira Bedi presented the vivacious talent powerhouse Shreya Ghoshal along with ace music director duo Vishal Dadlani and Shekhar Ravjiani who enthralled the audience with their power packed performances. They also spoke about their journey in search of that one voice and how they travelled the length and breadth of the heartland to scout the best young singing talent that the country has to offer.
Mr. N. P. Singh COO Multi Screen Media said, “At Sony, we are constantly working towards creating new content to engage with our audiences. With Indian Idol Junior, we intend to bring the entire family together to create a wholesome viewing experience. It is a celebration of young singing talent across the country and is bound to increase the entertainment quotient of this season substantially. It gives me immense pleasure to announce the launch of the first Indian Idol Junior and I can very proudly say that this season will create a new benchmark in singing reality shows and gift the music industry with some really outstanding talent”.
Ms. Sneha Rajani, Senior EVP and Business Head Sony Entertainment Television said, “Indian Idol Junior is the search to give India its first Junior singing star. To achieve this ambition we have gone far & wide across the country in our search for talent. The very first episode will take viewers on a musical journey with thousands of kids who will blow you away with their outstanding talent. I am also thrilled about this year’s judges’ panel and I believe they will provide great mentorship to the participants, to give India its best Junior singing star.
A production of such magnitude warrants only the best in the industry to make it happen. Sony Entertainment Television is once again partnering with one of the country’s leading production houses – Fremantle Media who are the license holders to the format Indian Idol.
Ms. Anupama Mandloi, Content Head, Fremantle Media India adds, “Idol Junior has been successfully produced in Brazil and Puerto Rico and it is our endeavour at Fremantle media to sustain this legacy of success. Indian Idol Junior has been thoroughly enjoyable to produce and we hope to bring the innocence and phenomenal talent of the juniors to every home and make it the preferred destination. As always, it’s a delight partnering with Sony. Their vision for the brand and faith in team collaboration makes for a great product.”
So get ready to embark on a musical journey – a journey with the Juniors who will touch every Indian, move them, inspire them and entertain them for the next 14 weeks!
Indian Idol Junior Premiers on June 1st 2013 every Saturday and Sunday at 8:30 pm only on Sony Entertainment Television
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