Star Network’s new movie channel boasts of the biggest library of Bengali blockbusters
Kolkata, 11thDecember 2012: After entertaining millions through its compelling stories, STAR Jalsha, Bengal’s favorite general entertainment channel, will further strengthen its bond with the viewers through a brand new Bengali movie channel, ‘Jalsha Movies’ that will be launched on Dec. 16.
Jalsha Movies will treat viewers with the biggest library of Bengal’s most loved super-hit films. The channel has signed West Bengal’s favorite superstar DEV as its brand ambassador.
The launch of a new movie channel is in line with STAR Jalsha’s philosophy of Chalo Paltai (Let’s Change) that aims at delighting viewers through contemporary stories from their surroundings. In just four years of its launch, STAR Jalsha has become a part of Bengal’s everyday life.
Bengal and its people have over the years influenced cinema not only in India but world-over. The state’s love for films has catapulted its own film industry to newer heights, prompting investments in better technology and innovative content.
STAR Jalsha had become the one-stop destination for its viewers to catch their favorite Bengali blockbusters. The overwhelming response and rising demand from audience gave Star Network the inspiration to launch an all new 24-hour Bengali movie channel Jalsha Movies.
With a vast collection of all the big Bengali blockbusters, Jalsha Movies will prove to be a haven for Bengali movie lovers. The channel will commence its journey with the World Television Premiere of mega hit, Superstar Jeet starrer AWARA.
Commenting on the new channel, Mr. Kevin Vaz, President and General Manager – Star Jalsha and President – Ad Sales at Star India Pvt. Ltd. said: “We are happy to launch Jalsha Movies with a promise of bringing the best of Bengali blockbusters to our audience. Jalsha Movies is an extension of our commitment to constantly delight viewers by offering the best in entertainment. We are redefining the pleasure of watching movies by bringing the biggest movie hall in Bengal to every Bengali home.”
Commenting on this initiative, Mahendra Soni of Shree Venkatesh Films, a leading Film Producer & distributor in eastern India said: “I am sure that the audience in Bengal will be overwhelmed with the experience…this launch is also good for the entertainment industry of Bengal to further strengthen its bond with cinema lovers.”
Mr. Ashok Dhanuka of Eskay Movies said: “Jalsha Movies has created a lot of buzz even before its launch as the audience knows that STAR will give them the best as always.”
Mr. Srikant Mohta of Shree Venkatesh Films said: “The vast choices Jalsha Movies will offer promises to be a delight for the audience.”
Mr. Aniruddha Roy Chowdhury, Producer & Director said: “Jalsha Movies is launching at a time when the Bengali film industry is buzzing with fresh ideas from talented filmmakers. It will surely provide a strong platform for these young artists to connect with the audience.”
‘Dev’ – Bengal’s most loved Star feels proud to be the face of the new channel. “I am elated to represent Jalsha Movies. Through Jalsha Movies, I would like to thank the audience for their love and appreciation with the best in cinema.”
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