Junior MasterChef Swaad Ke Usttad – It’s time for the kids to take over the kitchen!
Mumbai, August 5, 2013: MasterChef, a brand in culinary talent, has been an inspiring platform for so many passionate and driven adults in the country. And now hot on the heels of three successful seasons of MasterChef India comes the first ever season that tests the skills of young minds with Amul presents Junior MasterChef – Swaad Ke Ustaad. This will be the first time on Indian television that children will be seen in the kitchen and entering a territory assumed to be owned by adults. Armoured with the spatula, pans and aprons these children can probably cook better than many of us. Catch them amaze you with their food play of fancy gourmet dishes, exotic desserts, rich Indian food and unlimited entertainment on Junior MasterChef starting August 17th every Saturday and Sunday at 9.00 pm only on STAR Plus.
So far you’ve seen young talent sing, dance and act but Junior MasterChef is the first to have extended the platform to kids, giving them an opportunity to showcase their innate cooking talent. In fact, the notorious bunch participating are nothing short of little culinary marvels and kitchen prodigies. These stars will churn out dishes with flamboyance; their plates will be a work of art and their knowledge no less than a food scientist. As they walk in from different cultures, food habits and walks of life… viewers will witness a perfect amalgamation of great food stirred up with a riot of laughter and fun.
Talking about the show, Nikhil Madhok, Sr. Vice President – Marketing, STAR Plus India said, “STAR Plus has always been true to its philosophy – Rishta Wohi Soch Nayi. With Junior MasterChef, this ideology is exemplified. We are giving young cooking enthusiasts a reality show platform but in a whole new avatar. For the first time, kids will be challenged in a cooking competition and seen entering a territory that was once meant only for adults. You will be amazed with their talent and knowledge on the subject. With this set of young champs stepping out of the playground to take over the kitchen you can only expect the unexpected!
Being produced by Colosceum Media Pvt Ltd., the children will belong in the age group of 8 to 12 years, other than that the format of the show will remain same as MasterChef India – nothing will be made easier! Chefs Vikas Khanna, Kunal Kapoor and Surjan Singh Jolly will be the celebrity judges on the show, and they will expect nothing less than perfect, well-executed and delicious dishes. So who said kids can’t cook? These little chefs are going to create nothing less than a storm in the MasterChef Kitchen! Expect lots of new energy, innocent battles and be prepared to see some spectacularly stunning skills on display by these tiny tots.
Breaking the conventional path of vocational driven education, STAR Plus provides this opportunity to the small wonders to shine and amaze the world with their culinary skills and possibly drive their passion into a rewarding career. While Amul is the presenting sponsor for the show, Fiona, Pigeon and Yippee Noodles are associate sponsors.
Get ready for the ultimate cook off starting August 17th as the nanhe pataake battle it out to impress judges and the audiences with their enthusiasm and culinary potential, every Saturday and Sunday at 9.00 pm only on STAR Plus!
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