Kaun Banega Crorepati on Sony Entertainment Television
Kaun Banega Crorepati premieres on television on 11th October, Monday to Thursday at 9:00pm exclusively on Sony Entertainment Television
5 crore in 60mins!
On 11th of October, 2010 Kaun Banega Crorepati launches on Sony Entertainment Television with ‘never heard before’ prize money of 5 Crore, that can be won in 60mins – in a faster, slick, pacier and brand new version of world’s biggest blockbuster on television
Mumbai, September 28, 2010: Indian television’s biggest show – Kaun Banega Crorepati is coming on SONY Entertainment Television. The show which has captured the imagination of the nation is going to embark upon a journey to make ‘aam aadmi’ a ‘crorepati’ and enthrall a billion Indians. Adapted from the international blockbuster “Who Wants To Be A Millionaire” format, the first episode of Kaun Banega Crorepati premieres on television on 11th October, Monday to Thursday at 9:00pm exclusively on Sony Entertainment Television.
Commenting on Kaun Banega Crorepati, Manjit Singh, CEO – Multi Screen Media said, “As a company we are committed to offering the best in entertainment to our viewers. We are delighted to bring Kaun Banega Crorepati and look forward to an entertaining and engaging season on SONY Entertainment Television.”
N.P. Singh, COO – Multi Screen Media said, “We are excited about the launch of Kaun Banega Crorepati on Sony Entertainment Television and are looking forward to Mr. Amitabh Bachchan hosting the show in his unique style. With new features which make the journey to become a crorepati even more exciting, KBC 2010 is going to provide wholesome entertainment with fun, knowledge and humour to the entire family. Big gets even bigger as the participants will get an opportunity to play for a jackpot worth 5 crore. Sony Entertainment Television has been on an upward curve in the last year with ratings moving from 80 to 180GRPs. Kaun Banega Crorepati is going to drive the next level of growth for the channel.”
After over 50lac entries in the first phase of registrations and extensive 6 city auditions covering people from every nook and corner of the country – Kaun Banega Crorepati is ready to launch with its iconic host – India’s biggest superstar Mr. Amitabh Bachchan.
Speaking on Kaun Banega Crorepati, Mr. Amitabh Bachchan said, “I am delighted to host Kaun Banega Crorepati and am all excited with all the new innovations and features which I think will make the show even more engaging. The show is very close to my heart and an experience like no other for me. Kaun Banega Crorepati is a good television habit, it brings the whole family together and knowledge is shared in the most interesting and entertaining way. It gives me a unique platform and a great way to engage with my audience.”
On Sony Entertainment Television’s decision to have the KBC roll out on his 68th birthday on October 11, 2010, the star said it was an “honor”.
Ajit Thakur, Executive Vice President and Business Head, Sony Entertainment Television added, “SONY Entertainment Television has been a pioneer in family entertainment and the launch of KAUN BANEGA CROREPATI on the channel re-affirms our strategy of bringing compelling entertainment which inspires and entertains families across the country. KBC fits our vision of driving the power of entertainment as a force of good in the society. KAUN BANEGA CROREPATI gives equal opportunities to all – irrespective of their social and economic standing – to use their knowledge to change their lives forever. Hosted by Mr. Amitabh Bachchan and produced by BIG Synergy Media Ltd. KAUN BANEGA CROREPATI will be a perfect mix of high production values, audience participation and knowledge with entertainment for the entire family.”
Among the new features & innovations which viewers will see in Kaun Banega Crorepati are:
* Journey to a Crore has become shorter – Number of questions slashed to 12 from 15
* Fastest Finger First contestants get to stay for a week – so more chances of getting on the HOT SEAT
* Experts Help you win a Crore: An expert present in the studio each day to help the contestant in his march towards a crore – all a contestant needs to do is to use ‘Ask the Expert’ lifeline.
* Double Dip: The participant can choose to use ‘Double Dip’ lifeline – this allows the contestant to give 2 Answers, so if the first answer is incorrect, the contestant can pick one among the options left as his second answer.
* Phone-a-Friend: The viewers get to see the Image of the friend when the contestant uses the ‘Phone-A-Friend’ lifeline.
* Timer Clock: Adds pace to the game. The contestant will have to answer question 1 & 2 within 30sec and questions 3 to 6 within 45sec. There is no limit on time from question 7 onwards.
Kaun Banega Crorepati is being produced by Big Synergy led by Mr. Siddharth Basu, who said, “This is a brand new KBC – faster, sharper, more nerve wracking and closer to the contestants. Team BIG Synergy is delighted to be creating the magic anew for SONY Entertainment Television”
In our culture, we have always been taught to value knowledge. Knowledge is rewarding and with Kaun Banega Crorepati, this belief will be re-affirmed in front of a billion viewers. Come 11th of October, 9:00pm knowledge can lead to someone changing their life forever. As Mr. Bachchan would say, “Deviyon aur sajjano, koi bhi sawal chhota nahi hota. (Ladies and gentleman, no question is ever small).” Good luck!
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