Indian TV Info

STAR Plus to do a worldwide Web Premiere for SaraswatiChandra on Valentine’s Day

Saraswati Chandra

Saraswati Chandra

Sanjay Leela Bhansali’ TV Debut Saraswatichandra is all set to scorch the TV screens on 25th Feb at 7:30 pm on Star Plus,every Mon -Friday.  Saraswatichandra is a modern day adaptation of the book by the same name – a beautiful love story between Saraswatichandra and Kumud.  Since Romance lies at the core of the story, Star Plus has come with a unique and disruptive digital marketing initiative to promote the show.  Saraswatichandra will have a special worldwide web premiere on 14th February on Valentine’s Day.

Speaking on this novel marketing initiative Nikhil Madhok, Vice President, Marketing, STAR Plus said, “Saraswatichandra is a really unique love story and we feel that it will find great traction amongst the youth. The promos for the show have created a lot of buzz and we were flooded with requests from people asking to bring forward the launch of the show or give them access to more content.  So we decided to do a web premiere of the show, where the digital audiences will get to see the show much in advance of its TV debut. Valentine’s Day provided the perfect timing to do so for a love story.”

Star Plus is hoping to reach out to a large number of digital audiences and create even more anticipation for the eventual launch of the show on Television. The premiere will happen on 14th Feb at 03:00 p.m. One can login on http://www.youtube.com/starplus

© 2013 indiantvinfo.com

Channel Name: Star Plus

More Posts Related To " STAR Plus to do a worldwide Web Premiere for SaraswatiChandra on Valentine’s Day "

Oru Varthai Oru Latcham Junior Season 2 On Vijay TV – 27 April 2014 Oru Varthai Oru Latcham Junior Season 2 On Vijay TV – 27 April 2014
Mega Moves – Premieres on 2nd May, Every Friday to Sunday at 9 PM On Discovery Science Mega Moves – Premieres on 2nd May, Every Friday to Sunday at 9 PM On Discovery Science
9XM’s ‘Cast your Vote & Win’ contest with 2 States 9XM’s ‘Cast your Vote & Win’ contest with 2 States
Umang Awards 2014 On Sony Entertainment Television – 20th April 2014 Umang Awards 2014 On Sony Entertainment Television – 20th April 2014

Leave a Reply

Submit Comment

Current day month ye@r *

© 2013 . Indian Television Serials and Shows Online - Thursday 24th April 2014