Shahid Kapoor in Fever 104 FM studios!
New Delhi, August 11th 2009, : Fever 104 FM, Delhi’s popular FM station announced an exclusive opportunity wherein listeners got a chance to meet Shahid Kapoor, lead actor of the forthcoming ‘Kaminey’ at the Fever studios in New Delhi.
Announcing the promotion, Mr. Neeraj Chaturvedi, National Marketing Head- Fever 104 FM said, “We are extremely happy to host Shahid Kapoor in our studios. Giving our listeners the chance to meet one of the hottest young stars in Bollywood is extremely gratifying. It is always our endeavour to create exciting opportunities for our listeners and at the same time creating innovative programming that is engaging and rewarding”.
DJ Lokesh interviewed Shahid Kapoor about his role in the movie and the experiences of working with Priyanka Chopra. In a twist, the entire interview was given by Shahid Kapoor in the movie’s trademark lisp creating a fun on-air experience for our listeners.
Fever 104 FM also formulated a unique contest for its listeners in Delhi. Through ‘Kaminey contest’, Fever 104 FM once again reinforced its promise of giving its listeners the most engaging and entertaining experiences. Under the initiative in Delhi, Fever 104 FM selected 5 lucky listeners on the basis of a special on-air contest.
The contest tested listeners on their lisping skills, one of Shahid’s roles in the movie. As a part of the contest, listeners were given sentences to convert into Shahid’s lisp in an interesting Rapid fire round. For instance, one of the answers given by the winner of the contest was “Kaisa filfala hai ye Salman aur feekh kabab ka” which was actually “Kaisa silsila hai yeh Salman aur seekh kabab ka”
The winners of the contest were given an opportunity to personally meet and greet with Shahid Kapoor. In addition to this they also got CD’s, Fever mugs and Posters signed by Shahid Kapoor. The names of the winners who won the contest are: a) Sanjay b) Amarjeet Gabba c) Pankaj d) Sumeet and e) Sidharth.
About Fever 104 FM:
FEVER 104 FM is collaboration between HT Media Ltd. and Virgin Radio. Fever 104 FM is available in Delhi (since October’ 06), Mumbai (since January ’07), Bangalore (since March ‘07) and Kolkata (January ‘08) with a vibrant, youthful, creative and interactive programming! HT Media’s association with Virgin brings global strengths and expertise in radio markets across the world including Bangkok, South Africa, Paris and Malaysia. With the most music and the most innovative programming, Fever 104 FM is synonymous with less talk, more music.
For further information, please contact:
Jagriti (+91 9910144661)/ Kritika (+91 9891063340), LinOpinion- The Lintas PR division
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