0STAR CJ alive takes people back in time to bring alive its message of ‘Transforming Lifestyles’
Highlights Diwali Ka Shopping Star on STAR CJ alive as the ultimate shopping destination this festive season
Mumbai, 5th October 2011: STAR CJ alive unveils a unique TVC to showcase its expertise in transforming the lifestyles of its patrons. The TVC has been conceptualized and created by Metal Communications, produced by the production house, Rowdy Rascal and the film has been directed by Siddharth Sikand
Launched on 9th September, Diwali Ka Shopping Star on STAR CJ alive is the FIRST and BIGGEST festive shopping extravaganza this festive period. Spanning a period of 53 days, the property boasts of a line-up of the best products and unique offers for STAR CJ alive viewers. From home appliances to kitchen appliances! From LCD and LED TVs to laptops and mobiles and cameras! Fashion, jewellery, home linen, kitchen ware, food – all these and more compete for the viewer’s attention!
The TVC starts in a setting reminiscent of the black-and-white films of days gone by complete with dialogues in nasal, lilting voices, clothing of those times and therefore a family that shops the old fashioned way for the biggest festival of the year. The man of the household, the father is clueless about STAR CJ alive and it is his children who enlighten him on the phenomenal offers and benefits of shopping via STAR CJ alive. As expected, the father is flabbergasted and finds it hard to believe that a shopping medium like STAR CJ alive exists. The film ends showcasing the myriad reasons why one should shop this Diwali on STAR CJ alive and thereby win a lot more by becoming the Diwali Ka Shopping Star on the channel!
Speaking on the TVC for this festive promotion, Paritosh Joshi, CEO, STAR CJ alive, says, “Diwali is a very big and important festival for all Indians. Given that our proposition is to transform the lifestyles of our patrons, it is but natural that our Diwali offering also offers them unbelievable shopping options. Unlike others who just keep repeating ‘shop from us’, we decided to unveil this TVC to suggest a better option for shopping this festive season.
During Diwali, one normally finds colorful and vibrant campaigns all around. So we decided to do just the opposite to catch our viewers’ attention. Our TVC has a funny element as it features the early 1900s. Cut to the present day and age, where people are lucky enough to have the option to shop from STAR CJ alive and transform their lifestyle without budging an inch!”
Take a look at what STAR CJ alive has on offer this Diwali and you will never turn back. The channel will totally transform the lifestyle of the biggest STAR CJ alive shopper of the month by awarding him/ her the Grand Prize – a living room makeover! The 2nd biggest shopper stands to win a 4 nights and 5 days holiday package to the exotic and enticing Thailand! Stand to become the proud owner of 20 grams of gold if you are the 3rd biggest shopper of the month. There’s a lot in store and over 15,000 consumer stand to win something or the other on STAR CJ alive as the channel will announce NOT one BUT two sets of winners over this 53 day shopping party!
The quirky TVC will grab viewers’ attention through other media platforms like other GECs, Hindi and English movie channels, Hindi and English news channels, Radio etc; in addition to being seen on STAR CJ alive.
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