Star Jalsha Eyeing The Top Slot In West Bengal
Kolkata, 6th February, 2009: In just five months since its launch, Star Entertainment Media Pvt Ltd’s Bengali General Entertainment Channel, STAR JALSHA has become the most successfully launched channel in West Bengal. It has garnered 262 GRP, in the week 25th – 31st January, 2009 (a growth of 288% over the launch week), as per the latest TAM ratings. The other Bengali GECs, Zee Bangla is at 316 GRPs, (397 GRPs last week) and ETV Bangla is at 298 GRPs, (330 GRPs last week).
STAR Jalsha defeats long standing player ETV Bangla in Kolkata by establishing itself as a clear leader for the number 2 spot, and is now second only to Zee Bangla. It has beaten ETV Bangla on Weekday prime time for two consecutive weeks. The growth in STAR Jalsha is mainly backed by high delivery in Weekday Prime Time. This slot (MF 18:30 – 22:30) has delivered 115 GRPs, which is ahead of ETV Bangla (89 GRPs) in the West Bengal market.
STAR Jalsha is also the No. 1 Channel in West Bengal in CS 15-24 MF target group, having captivated the youth of Bengal with its refreshing and entertaining content. STAR Jalsha holds a distinct 11% leadership over its closest competitor (ETV Bangla) among the critical CS 15-24 TG of West Bengal.
Star Jalsha, the Bengali entertainment channel offers a wide range of programmes including daily soaps, reality shows, celebrity chat shows and telefilms. Three out of five STAR Jalsha shows – Bou Kotha Kou, Bandhan & Durga – are leaders in their slots. Last week, Star Jalsha’s two most popular shows Durga and Bou Kotha Kou have generated their highest TVR of 4.5 and 4.2 respectively and the other top draw of the channel, Bandhan has generated a TVR of 3.8.
Commenting on the overwhelming response that Star Jalsha has received, Mr. J. C. Giri, EVP, Star Entertainment Media Private Limited said, “STAR Jalsha is the youngest Bengali GEC in West Bengal and we are happy to see the encouraging growth of the channel. Our efforts at understanding and addressing the entertainment needs of our audiences are coming to fruition and viewers are enjoying the programs on STAR Jalsha.”
“The channel has redefined the drama, comedy and romance genre with programmes like I Laugh U, U Laugh Me, Ekhane Akash Neel. New launches, Enjoy Guru and Bou Katha Kou are also enjoying tremendous audience appreciation. Also, the popular shows Ekhaney Akash Neel, Bandhan, Durga and Neer Bhanga Jhor have completed 100 episodes since launch,” added Mr. Yubaraj Bhattacharya, Content Head, Star Jalsha.
Star Jalsha’s current programming line-up has five daily serials – Bou Katha Kou, Ekhane Akash Neel, Bandhan, Durga and Neer Bhanga Jhor – aired from Monday to Friday at 7.00 pm, 7.30 pm, 8.00 pm, 8.30 pm and 9.00 pm respectively. Enjoy Guru, the reality comedy show airs from Wednesday – Friday at 9.30 pm, the programme showcasing exemplary students, Amar Ghore Star is aired at 6.30 pm, every Monday to Friday, Star Studio – the television magazine show is aired every Saturday at 7.30 pm, the telefim series Tomake Chai is aired every Monday and Tuesday at 9.30 pm, and the celebrity talk show, Ghosh & Company is aired every Sunday at 9 pm.
This is not all..The next few months will see many interesting shows on STAR Jalsha and viewers are guaranteed for more exciting and entertaining fare on television.
About SEMPL: Star Entertainment Media Pvt. Ltd. (SEMPL) is a media and entertainment company in Asia that comes under STAR. STAR broadcasts over 60 television services in ten languages to more than 300 million viewers across 53 Asian countries. SEMPL channels cover all genres including general entertainment (Star Jalsha (www.starjalsha.com) and Star Pravah). STAR controls over 20,000 hours of Indian and Chinese programming. In partnership with leading companies, STAR businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com.
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