National, May 8, 2013: Booyakasha! The Turtle Takeover is here fans! After a smashing international success, Nickelodeon India launched a range of the wildly popular Teenage Mutant Ninja Turtles merchandise at Hamleys, High Street Phoenix, Mumbai this Wednesday. Bollywood’s ardent Turtle fan Vidyut Jammwal shell-shocked the consumers as he unveiled this exciting toy range in Mumbai today.
Speaking at the launch, action hero Vidyut Jammwal said, “I am glad to be here for the launch of Teenage Mutant Ninja Turtles range of toys. The turtles and I share a common passion – martial arts which was a big reason why they were an inherent part of my growing up days. Martial arts is the reason for me being who I am and for my love for action and stunts. Each of the four ninja turtles stood for something distinct but together they stood for the idea of the power of the mind (though I just wished that the turtles also did Kalaripayattu). I am happy to be reliving the magic of Leonardo, Michelangelo, Donatello, Raphael with this collection at Hamleys and hope that these action toys can be instrumental in shaping minds and creating memories for the generations to come.”
The globally hit Teenage Mutant Ninja Turtles (TMNT) range adds a modern twist to the existing classic boy’s toys and comes with new figurines and accessories that constitute the most articulated Turtles toys ever made; with each figure shown in an acute level of detail and complete with its own personalized Ninja weapon. Adding further play possibilities, the line also includes an array of villains, vehicles, play-sets and role play, enabling fans to fully immerse themselves in the world of the famous brave brotherhood of four.
The highlight of this range is the Secret Sewer Lair play-set, which is sure to become the hottest, must-have toy this summer. This first-ever boy playset to be launched in India will have kids creating their own Lair of excitement as they become the leader of the pack, swinging into action, training the Turtles and defeating the bad character, Shredder, once and for all. The retro line of figurines will resonate with young parents too, given the property’s success that goes back over two decades. This exciting new assortment of toys is priced between Rs. 699/- to Rs. 8999/- and will soon be available in other large format retail stores across India as well, like Shoppers Stop, Hypercity, Landmark and Reliance Timeout to name a few.
To add more action to the launch, Turtles are meeting and greeting their fans, in person, at Hamleys stores across the country. Fans will not only get to spend time and pose with the half-shelled heroes, but they will also learn some lean, mean moves on the TMNT title track, plus get some useful tips on how to use the turtles’ butt-kicking weapons. Moreover, kids will get a chance to participate in fun and engaging activities and win loads of goodie bags. The Turtles will make a series of appearances in Chennai, Bangalore and Delhi in the coming weeks.
|Chennai||Hamleys @ Express Avenue, Chennai||10th May||5:00 – 7: 00 PM|
|Bangalore||Hamleys @ Phoenix Market City, Bangalore||11th May||5:00 – 7: 00 PM|
|Delhi||Hamleys @ DLF Place, Saket, Delhi||17th May||5:00 – 7: 00 PM|
Commenting on the range, Sandeep Dahiya, SVP & Business Head – Consumer Products – Viacom18 said: “Teenage Mutant Ninja Turtles is a unique franchise that not only appeals to today’s kids but also resonates very strongly with their parents, given its historic frenzy in the 80’s. We are more than confident of the globally hit TMNT range raking up the same rage in India, once again.” He further added, “Beginning with toys, Teenage Mutant Ninja Turtles will soon force their way into other key categories – stationery, back-to-school, publishing and apparel, amongst others.”
The excitement does not end here! The series, that has registered some great ratings across US, UK, Canada & Australia, is now on air in India, coinciding with the launch of the toy range. The brand new CG-animated show is on Sonic & Nick starting 6th May, every Monday to Friday on Sonic at 8pm, with repeats at 12 noon; and on Nick starting 11th May every Saturday and Sunday at 9 am & 9.30 am respectively.
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