justwatch.org is a Platform to check the Popularity of OTT Applications and Content. As per Their latest Reports , KGF Chapter 1 is the most streamed movie across all streaming platforms in India in the past two weeks due to the hype around the success of K.G.F Chapter 2 after making 740 crores worldwide!
Surprisingly, director Prashanth Neel’s first movie Ugramm has also seen a sharp increase in popularity and ranks 9th among the movies most streamed in India. K.G.F Chapter 2 being a blockbuster hit has made the fans revisit the director’s previous movies.
Performance review of Netflix, Prime Video, etc. in India (Q1)
SVOD market shares in Q1 2022 – While Netflix, Sony Liv and Alt Balaji all suffered market share declines, with -2%, -2%, and -1% respectively, both Amazon Prime Video and Voot showed growth and increased by 2% each.
Market share development in 2022 – Disney+ Hotstar continues leading into 2022 with the highest market share in India, adding 2% from last year, Amazon Prime Video also followed suit with the most growth (+3%). Whereas, both Netflix and Sony Liv stumbled and suffered a 2% market share loss by the end of Q1.
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