Main Maayke Chali Jaaungi Tum Dekhte Rahiyo – Sony Entertainment Television Triggers A Distinct Campaign

Main Maayke Chali Jaaungi Tum Dekhte Rahiyo – Every Monday to Friday at 8:30 PM

With the evolution of time and sensibilities, in today’s culture, the relationship between the parents and their daughters doesn’t change much pre and post marriage. Especially when it comes to being adequately involved in each other’s lives. However, in few cases, parental involvement can also turn into obsessive interference and this creates a new challenge for the married couple.

Exploring one such mother-daughter relationship and the interference of this mother in her daughter’s marriage, Sony Entertainment Television launched a slice of life dramedy – Main Maayke Chali Jaungi Tum Dekhte Rahiyo. This mother strongly believes in beti ko bas vida kiya hai, alvida nahin, maintaining a strong presence in her daughter’s life post marriage much to the dismay of her son-in-law!

Airport Activation – Travelers across Mumbai and Delhi domestic airports were in for a surprise whilst waiting for their baggage, as they were treated to a pink bedecked suitcase with a bridal veil doing the rounds on the conveyor belts.

• Rickshaw Bhopu Activation – The channel deployed branded Rickshaws across the streets of 15 HSMs with bhopu announcements – encapsulating the gist of the show in a fun manner, to further attract the attention of the consumers.
• Mall Activations – 4 prominent malls in Delhi saw an exciting turnout of walk-ins as they hosted life-size Suitcase cutouts as selfie booths.
• Radio + TV – With a high frequency radio plan and launch capsules on DTH, Sony Entertainment Television is leaving no stone unturned to ensure the successful reception of its exiting new dramedy, Main Maayke Chali Jaaungi Tum Dekhte Rahiyo.

Produced by Dheeraj Sarna’s Kagaz Kalam Films, Main Maayke Chali Jaaungi Tum Dekhte Rahiyo follows the antics of the sweet and gullible bahu, Jaya, a wedding planner by profession, who keeps threatening her husband to go back to her maayka, under the influence of her overprotective mother Satya Devi. What might be the reason? One phone-call by her mother, leads her to believe that her independence is under threat at her sasuraal.