Music Dil Mein – Celebrate World Music Day The 9X Media Way
Music Dil Mein – Celebrate World Music Day With 9X Media
This year too, 9X Media is celebrating The World Music Day on 21st June in a unique style with ‘Music Dil Mein’ a melodious music video featuring India’s current top 13 Bollywood music talent. ‘Music Dil Mein’ will witness a grand launch as 9X Media has partnered with 150 night clubs across India to play the song on 20th June at midnight. This heartwarming music rendition will be launched across all the five channels and digital platforms operated by 9X Media. The Network will go all out to truly live the spirit of the day and celebrate it with the music fans across India.
Composed by Rochak Kohli, ‘Music Dil Mein’ features India’s current top 12 Bollywood music talents -Sid Mahadevan, Shalmali Kholgade, Anushka Manchanda, Benny Dayal, Harshdeep Kaur, Amit Trivedi, Pappon, Rochak Kohli, Neeti Mohan, Hamsika Iyer, Shruti Pathak, and Shweta Pandit.
Will be promoted through innovative and unique on-ground initiatives across India. The Network has associated with over 150 night clubs and lounges across India which will be playing the club mix of Music Dil Mein simultaneously on the midnight of 20th June 2014 to welcome the World Music Day. 9X Media will also install a 60-inch LED motion sensor digital screen at Oberoi mall in Mumbai. This screen will enable music lovers to learn the dance steps of the music video and win goodies.
Besides the on-ground initiatives Music Dil Mein will be promoted across Radio through RadioCity, the official Radio partner. The Music video will be available as a whole song and RBT cuts across all telcom partners via SMS (SMMDM to 56060). The Network has also launched a series of innovative digital initiatives. The track of Music Dil Mein will be available on Youtube in 5 different versions- Karaoke version, 2 lyrics videos, remix video and an unmixed instrumental track besides the original rendition. 9X Media has also created an Android application on which the music track can be easily downloaded.