#RishtaPakkaSamjho – SPN launches its consumer education campaign with Amitabh Bachchan

Sony Pictures Networks India (SPN) launches its consumer education campaign with Amitabh Bachchan – #RishtaPakkaSamjho

#RishtaPakkaSamjho Amitabh Bachchan
Sony Pictures Networks India Campaign with Amitabh Bachchan

Sony Pictures Networks India (SPN) has launched a comprehensive consumer education campaign, related to the new MRP (maximum retail price) way of TV channel subscriptions provided by DTH / cable operator/s.The Rishta Pakka Samjho campaign has been launched with Amitabh Bachchan.

Happy India

The intent of this campaign, which is being rolled out in phases, is to empower the consumer with knowledge about various pricing options to choose from, so that the consumer can make an informed choice about which Sony channels they want to watch. Accordingly, consumers can request their respective DTH / cable operator/s to provide them those channels, either on a la carte basis or as a combination / bouquet.

set happy india package
set happy india package

According to Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports, SPN : “The 45-seconder TV spot talks to the Sony Network viewers, urging them to choose from SPN’s ‘Happy India’ pack, wherein the channel bouquets are simply packaged to allow consumer to choose the best channel combinations (across genres) at the lowest possible price points.”

To watch the TV spot, log on to www.sonypicturesnetworks.com – For the SPN ‘Happy India’ pack comprising 28 bouquets, CLICK HERE

Anish K.S

He is Managing Indian Television Website, is a Media Enthusiast and Passionate Blogger With 14+ Year Experience . This Online Portal is for Provides Information About All Indian Language Television Channels. Information about Serials, Reality Shows, Program Schedule, Comedy Programs, Actress Profile, Actor Info, Mobile Applications, OTT Platforms, Official Online Streaming Links , Audition Info etc are Topic covering here. You can also get Updated Program Schedule of Major Players.

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