Indian Tennis Legend Sania Mirza takes on a new role for Sony Sports Network
Leading sports broadcaster Sony Sports Network has announced the exclusive onboarding Sania Mirza as the Tennis Ambassador for Sony Sports Network, who will be seen as an expert panelist on the network. Sony Sports Network is the home to three out of the four Grand Slams, the Australian Open, Roland-Garros, US Open, along with the Davis Cup, making it the Home of Tennis in India.
Starting with the much-anticipated 2023 Roland Garros, Sania Mirza will be a part of the eminent panel on Sony Sports Network’s studio show, Extraaa Serve, Home of Tennis Campaign featuring the Indian Tennis legend.
Sania Mirza is a household name in India, and her achievements have put the country on the global tennis map. Having won six Grand Slam titles across Australian Open (2), US Open (2), Roland Garros (1) & Wimbledon (1), including three women’s doubles titles and three mixed doubles titles, she is one of the most successful tennis players in Indian history.
Following an illustrious career, where the fans saw her serving up aces on tennis courts, Sania Mirsa will now also serve up expert insights off the court on Sony Sports Network’s Extraaa Serve. The Arjuna Award, Padma Shri, Major Dhyan Chand Khel Ratna Award and Padma Bhushan recipient will be seen on the Sony Sports Network starting with the Roland-Garros on 28th May 2023.
Home of Tennis Campaign
Sony Sports Network has launched a special campaign called Home of Tennis. The campaign showcases Sania Mirza, Sony Sports Network, and the three Grand Slams as a match made in heaven and celebrates her journey as she dons the hat of an expert after retiring from playing tennis. The first film talks about Sania Mirza exclusively partnering with Sony Sports Network.
The second film is Sania Mirza presenting Roland Garros, Clay that Slays, to Indian audiences. The third film will showcase Sony Sports Network as the Home to Tennis with all three Grand Slams – Australian Open, Roland Garros and US Open, presented by the Tennis Ace. The fourth film with Sania Mirsa will be a teaser for the US Open, which is truly a Glam Slam and will launch in August.
Link to Campaign Film
This association with Sania Mirza is yet another step taken by Sony Sports Network to enhance the viewing experience of tennis fans in India. The network has been at the forefront of providing the best tennis content, and this association with Sania Mirza will further strengthen its position in the market.