SVOD Market Shares in Q1 2023 – Performance Review of Netflix, Prime Video, etc in India (Q1)

Disney+ Hotstar Maintains It’s Leadership in SVOD Market Share

Here is the newest data regarding the market shares of streaming services for the first quarter of 2023!, Published by JustWatch. SVOD market shares in Q1 2023, Disney+ Hotstar maintains its position as market leader and starts the year with a 6% lead over Prime Video. Meanwhile, Zee5 is closing in on global player Netflix, with a small 1% margin between them.

JustWatch Streaming Charts
JustWatch Streaming Charts

Disney+ Hotstar – 27%
Prime Video – 21%
Netflix – 12%
ZEE5 – 11%
Voot – 5%
JioCinema – 5%
AltBalaji – 4%
SonyLIV – 4%
Others – 11%

Market share development in 2023

Streaming Charts - SVOD Market Shares in Q1 2023
Streaming Charts

While the rest of the streaming market in India remains stable, Zee5 increased its shares by +1%. On the other hand, Hotstar and Alt Balaji each decreased by -1% each throughout Q1.

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