Zing introduces Tiny Tales , a digital-first, short video content series. These 6-minute digital-first stories launch on 1st October on Zing’s social media handles across YouTube, Facebook, and Instagram and on the channel as well.
Be it their life motto or consuming content – short and simple is the way to go for Gen-Z. Zing, India’s leading youth entertainment channel, introduces Tiny Tales – a digital-first, short-form video content series, targeted at Gen Z. The first launch is Tiny Tales – Pyaar Tune Kya Kiya, on October 1, which is a heartfelt extension of Zing’s marquee show Pyaar Tune Kya Kiya (PTKK) featuring endearing stories of love, friendship, and much more.
It just takes a moment to fall in love. Staying true to its theme of ‘Love, Pal Bhar Mein’, will feature 6 stories of up to six minutes each, acting as a prelude to an exciting development regarding the channel’s iconic show – Pyaar Tune Kya Kiya. Tiny Tales – PTKK will be first launched across Zing’s YouTube, Facebook & Instagram handles and then on TV, with fresh episodes every weekend for 3 weeks.
Zing is all about community, so it has been building Tribes under the umbrella of #ApniVibeApniTribe. The latest one, the PTKK Tribe has joined the likes of the existing Music Tribe and the Rizing Hallyu Tribe. Tribe Members are treated to curated content and exclusive contests which keeps them highly engaged.
Each of the 6 stories will revolve around the characters finding love in quite unlikely settings. Whether it’s in an office or a hospital, these heart-warming and relatable stories will strike the right chord with the Gen-Z. The stories will feature a host of fresh and young TV artists such as Richa Rathore, Alisha Praveen, Priyal Gupta, Gaurav Amlani, Aanchal Srivastava, and others.
The Tiny Tales series will launch from 1st October across Zing’s social media handles on t Facebook, Instagram, and YouTube, with fresh episodes every weekend and then on TV.