Television rating point is shortly named ans trp and it’s used to calculate popularity of television channels and programs. now barc aka Broadcast Audience Research council india publishing weekly television rating points. we are here including some questions and answers about the same. you will get a clear picture about the usage of television ratings points and how it’s calculated. it’s made with some samples, like election surveys, data is made up with selected houses. they have secretly attached a device in selected houses. it’s just like energy meter, with the help of this device television rating points measuring.
GRPS is another term related with television ratings, The aggregate total (the sum) of the ratings is called Gross Rating Points. The sum of the ratings of a specific demographic segment may be called Target Audience GRPs or more simply TRPs. channels getting advertisements based some figures and trp ratings is one one major fact getting higher ad rates. Television Rating Point is a tool or calculation to judge which programmes are viewed the most. there are so many categories in ratings like female 18+, male 18+ , all etc. prime time programs are used to measure tv rating data.
now barc publishing indian channel ratings, they are releasing data every week. every week Thursday barc publishing the data, samples can be check through official website. public will not get trp data completely, barc updating top 5 shows ,channels etc through their website. you need paid subscription to access complete ratings of individual shows, programs etc. why television ratings points is so important, as mentioned above it’s will list which show or channel getting more viewership. this will help channels to ask for better advertising rates, ad agencies can choose use the data for better performance. advertisement ratings is based on ratings, channel reach etc and some other factors.
