Kaadhal Bommalattam Aarambam – Valli Thirumanam Serial
Colors Tamil, the fastest-growing GEC of Tamil Nadu, rolled out an innovative motorized Out of Home (OOH) campaign in select cities. Keeping the art of theatrics and puppetry alive, the campaign titled “Kaadhal Bommalattam Aarambam ” exhibits the protagonist Valli (played by Nakshathra) holding the strings of the hero Karthik (played by Shyam). The campaign is set across key locations like near Chetpet flyover, near Ega Theatre, Ekaatuthangal Flyover, and near Kasi Theatre in Chennai.
A static cut-out has been placed near Anna Salai Gemini Flyover. Furthermore, a voice-based OOH campaign across bus shelters in Madurai has been executed.
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Besides exploring OOH as a dynamic medium to pique the interest of the viewers, the channel has also promoted the campaign over its social media handles using hashtags #ValliThirumanam #ValliVeraMaari #AlapparaRani #AdakkamanaRaja. Showcasing Valli seeking to control Karthik who is deemed to be a puppet in her hands, the creative conceptualization of bringing the narrative of the two contrasting personalities to the campaign aims to connect with the audience, proactively.
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Unlike conventional shows in Tamil television, Valli Thirumanam showcases an atypical character of a village belle who is bold, feisty, and fearless, contrary to quintessential, soft-spoken, and simple characters in rural setups. The show positively promotes a woman’s sense of self-worth and illustrates their decision-making roles in a family while bringing in significant parts for women to play, in the Tamil GEC space.
Valli Thirumanam Serial features a larger-than-life star cast with Nakshatra (Valli) and Shyam (Karthik) in the lead roles along with Actor Nalini (Vadivu) Nanjil Vijayan (Gundurasu) and Gayathri Jayaram (Vasundra) in supporting characters.