Zee Punjabi, the newly announced Punjabi General Entertainment Channel by Zee Entertainment Enterprises Limited (ZEEL) is scheduled to go on air on the auspicious day of Lohri, 13th January. With its unique brand promise, ‘Jazba Kar Vakhon Da’ – the spirit to make the Vadde Sapne come true, Zee Punjabi’s full range of robust content endeavours to be the jazbaa that pole vaults people to their extraordinary dreams.
Kahaaniyaan Punjabi, Boli Punjabi, Zee Punjabi – 5 fiction shows, 4non fiction shows, movies, music and more. Gurdas Mann to mentor Sa Re Ga Ma Pa, Sara Gurpal to play the title character in Heer Ranjha
The legendary singer Gurdas Mann who has been associated with the channel says, “Zee Punjabi laa raha hai Punjabiyon ki kahaani, Punjabiyo ke liye, Pehli baar Punjabi mein. I am always happy to give back to my land and I am even happier that a network like Zee is taking this initiative. I am looking forward to the launch of the channel and being associated with it!”
Zee Punjabi has a strong content line up of fiction, non-fiction and movies with storylines familiar to the land.
|Heer Ranjha||The epic love saga featuring the Punjabi superstar Sara Gurpal as Heer||Mon – Fri 8:30 PM|
|Sa Re Ga Ma Pa||The super hit music reality show mentored by Gurdas Mann and judges Jaidev ji, Jazzy B, SonuKakkar||Sat – Sun 8:00 PM|
|Vilayti Bhabhi||A laugh riot comedy about Punjabis and their eternal Canadian dream||Mon – Fri 9:00 PM|
|Tu Patang Main Dor||A cross border love story based in 1980s||Mon – Fri 8:00 PM|
|Kamli Ishq Di||A show about Veer’s passion for the army and Maahi’s unabashed love for him||Mon – Fri 7:30 PM|
|Khasma nu Khani||A Punjabi sherni who wins her husband back||Mon – Fri 7:00 PM|
|Hasdeya De Ghar Vasdeya||A skit based comedy show with occasional celebrity appearances||Sat-Sun 7:00 PM|
|Jee Aaya Nu||A light-hearted morning chat show with a ‘saas-nu’ duo||Mon – Fri 9:00 AM|
|Aajo Jine Khedna Hai||A ground connect show that travels through the land of Punjab||Mon – Fri 6:30 PM|
Zee Punjabi will be available across all major cable, DTH, Freedish and digital platforms starting 13th January. The channel will also be available on ZEEL’s digital and mobile entertainment platform, Zee5. Along with the stories and characters inspired from the land, the philosophy of ‘Jazbaa Kar Vakhon Da’ is also brought alive with the visual identity. The logo is a reflection of inner radiance and colours from the sunrise palette signifying the hope, the diler Jigraa and optimism of Punjab. The colour of fuschia magenta is an ode to their welcoming and warm nature and the gold captures their chaka chaund zindagi and the junoon to take on the world.
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