Reality Show Kodeeswari Steals the show with awards in 4 top categories – Colors Tamil
Colors Tamil, the youngest GEC of Tamil Nadu, grabbed as many as six coveted awards in the first edition of the Promax India Regional 2021 Conference, The Art of the Pivot, announced this week. Competing across 25 categories, Colors Tamil bagged 4 Gold in the Best Programme Campaign, Something for Nothing, Best Entertainment Promo and Best Launch Campaign categories and 2 Silver in the Best Movie Promo and Best Directing categories for its innovative works and promotions.
Awards
Best Programme Campaign
Gold
Kodeeswari
Sudharsan Srinivasan, Concept & Direction
Arun Padmanabhan, Cinematography
Arumugam Veerapadharan, Editor
Siddu, Music
Something For Nothing
Gold
Independence Day Promo
Sudharsan Srinivasan, Concept & Direction
Arun Padmanabhan, Cinematography
Arumugam Veerapadharan, Editor
Siddu, Music
Best Entertainment Promo
Gold
Kodeeswari
Sudharsan Srinivasan, Concept & Direction
Arun Padmanabhan, Cinematography
Arumugam Veerapadharan, Editor
Siddu, Music
Best Launch Campaign
Gold
Kodeeswari
Sudharsan Srinivasan, Concept & Direction
Arun Padmanabhan, Cinematography
Arumugam Veerapadharan, Editor
Siddu, Music
Best Movie Promo
Silver
Arumugam Veerapadharan, Editor
Thennarasu, Promo Producer
Sudharsan Srinivasan, Concept & Oap Head
Best Directing
Silver
Kodeeswari
Sudharsan Srinivasan, Concept & Direction
Arun Padmanabhan, Cinematography
Arumugam Veerapadharan, Editor
Siddu, Music
Best Themed Campaign
Finalist
Kodeeswari
Best Children’s Promo
Finalist
Hollywood Kids Movie
Among the 6 illustrious Awards, Colors Tamil’s Kodeeswari – the Tamil version of Kaun Banega Crorepati (KBC) – garnered 3 Gold and 1 Silver for its first-of-its-kind format, remarkable direction, and innovative campaign. Showcased as Asia’s first all-women version of the popular game show ‘Who Wants To Be A Millionaire’ and hosted by Radikaa Sarathkumar, Kodeeswari was also listed among the finalists under the Best Themed Campaign category.
Colors Tamil bagged the Gold for its innovative Independence Day promo and the Silver for its best movie promo (Watchman). The channel was also listed among the finalists in Best Children’s Promo category. The channel has already curated an interesting line-up of shows like Abhi Tailor, which has already created a buzz with its first promo, witnessing over one million views in just 24 hours. The channel is set to unveil a few more fresh shows under the fiction category and a couple of innovative non-fiction shows like Dance vs Dance 2.
