Dil Chhoo Jaaye Zones Set Up at Magh Mela 2014 – Zee Anmol
Dil Chhoo Jaaye – Zee Anmol
Zee Anmol, the free-to-air general entertainment channel (GEC) that is steadily climbing the popularity charts, has devised various unique touchpoints to connect with its viewers at the oldest annual religious gathering ‘Magh Mela 2014’. As it builds a legacy of entertainment challenging other players in the FTA segment in just four months since its launch and emerges as a strong brand on television, the channel is closely listening to the voice of its viewers. With cool winters sweeping the nation & keeping in mind the cultural sensitivities, the channel’s objective is to provide facilities that pilgrims would appreciate and find useful. With a view to establish a close rapport with its viewers in the heartland of India after understanding their needs, Zee Anmol’s initiatives will reach out to over lakhs of people visiting the Mela in Allahabad till 27 February 2014 to have a much organised, relaxed and memorable pilgrimage.
The venue for this festival is Sangam in Allahabad, which is the confluence of three rivers Yamuna, Saraswati and Ganga. Magh Mela is celebrated annually as Kumbh Mela is held only once in every 12 years. Lakhs of devotees come to take a dip in the in the holy Ganges. The channel has set up various relaxation areas called ‘Dil Chhoo Jaaye’ zones where hot tea and snacks will be served for people walking towards the ghat. Proper seating arrangement has been done for the elders, kids and women to take a break. There are also exclusive restrooms set up for lakhs of women who would like to change post their dip in the sacred waters. In the chilly weather, safe and secure changing rooms and a steaming cup of tea are humble offerings by Zee Anmol that all would yearn for after taking a cold dip in the holy waters. To heighten the experience, pilgrims can also sit back and enjoy their favourite shows on large LED screens. After walking through the bylanes of Varanasi, pilgrims will be struck by the orderliness of facilities provided by Zee Anmol at the ghats.
Already available across major MSO’s, cable operators and key DTH platforms, ‘Zee Anmol’ showcases some trendsetting content in the history of Indian television including the most unforgettable shows from ZEE’s repository. It features hot favorite fiction and non-fiction properties of Zee TV as well as entertaining movies and kids’ content. The current programming line-up of ‘Zee Anmol’ includes shows like ‘Pavitra Rishta’, ‘Choti Bahu’, ‘Saat Phere’, ‘Naagin’, ‘Maayka’, ‘Kasamh Se’, ‘Sindoor’, ‘Jhansi ki Rani’, ‘India’s Best Dramebaaz’, ‘Shabaash India’, ‘Dance India Dance’ and ‘Jeena Isi Ka Naam Hai’ amongst others.
Zee Anmol is available across the major DTH platforms on the following LCNs: DD Direct: 56, Dish TV: 113, Tata Sky: 127, Big TV: 215, Airtel DTH: 123, HATHWAY CABLE: 10